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Keros
Website
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Kero
"Effectrix is the whip, it cuts me editing time in half!"
With over 20 releases on some of electronic musics most
celebrated and innovative labels such as Bpitch, Ghostly International
and Shitkatapult and most recently Downwards as well as his
own critically acclaimed Detroit Underground Records, Kero
(nee Sohail Azad) has established a reputation for his unrepentantly
brash, yet cultivated compositions and unforgettable live
performances, most recently, alongside notables such as Speedy
J, Ken Ishii and Funkstorung. Furthermore, he has established
himself as a leader within the growing pack of electronic
music producers successfully infiltrating contemporary art
circles world wide.
His innovative approach to music, graphic design and video
production feeds on the detritus of popular electronic culture,
creating a montage of fleeting musical and visual experiences
that are paradoxically critical and enamored with contemporary
culture.
Drawing on his experiences as a dual citizen of both Canada
and the United States, Kero conducts visual and aural investigations
that are concerned with ideas of the diametric and intermediary.
Subsequently, the ephemeral nature of electronic culture,
the rave experience and aesthetics offers a microcosm
to explore similar elements in popular culture. The result
is music that blurs genres from hip-hop to the most rarified
of techno experiments, video art which stirs faint recollections
of print and televised media, and a design language that has
ingrained itself upon the most celebrated electro-cultural
market in the world.
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